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Second Child

Neighborhood: Lincoln Park,
954 W. Armitage Ave
Chicago, IL, 60614
(773) 883-0880

July 2008, the Second Child will be celebrating 21 years in business. Amy Helgren, proprietor of the Second Child, says she was inspired after the birth of her second daughter.
Two girls,born different seasons and sizes, coupled with the sheer abundance of baby gifts and accumulated “gear”... hence, the concept of The Second Child emerged!
When asked the question, “Who are your customers?” Amy responds, “Our clients are conscientious and educated consumers. We appeal to a broad range of economic levels, but what our customers do have in common is they are sensible, down to earth and generally concerned about recycling.” “We don’t necessarily claim to be cheap,” adds Amy. “What we are is good value.”
The timing was right and the concept was exciting. The store has received national recognition on NBC’s The Today Show and in publications like Newsweek and Entrepreneur Magazines. Locally they’ve appeared in The Tribune, Suntimes, Fox Thing in the Morning and other local television news spots.
“Stop by,” says Amy. “It’s really more than a shopping excursion. You never know what you may find here or who you’ll bump into. The store also happens to be a great resource for networking everything from baby-sitters, birthday parties or the latest in breast pumps!”

overall kidgrade rating: 9

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1 Ratings

Price 10
Location 8
Parking 7
Kid Equipped 10
  • Hours:

    Mon-Sat: 10:00am - 6:00pm
    Sun: 12:00pm - 5:00pm

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user rated: 9

Price 10
Location 8
Parking 7
Kid Equipped 10


The Second Child takes gently used maternity and childrens’ clothing, but not from just anywhere (call or go online to find which retailers are acceptable), toys, books, furniture, strollers, slings, and other baby/child items.  Parking can be a challenge as it is located near busy Sheffield and Armitage.  The staff is friendly and knowledgeable.  Why pay full price when you can shop The Second Child?

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